In order to further develop a grassroots soccer group and its Soccer Coaching Programme, it was proposed that renowned international soccer player Giuseppe Giannini be invited to provide a coaching clinic. Giuseppe Giannini is a former Italian international soccer player who in his 16-year playing career, was part of the Italian national team that featured at the Italy 1990 FIFA World Cup and held tenure as captain at A.S. Roma, and later played at SK Sturm Graz, S.S.C Napoli and U.S Lecce.
 

The project required raising of capital from the business community.

Veritas Advisory liaised with all stakeholders including media outlets to spearhead the campaign in order for the Giuseppe Giannini event to proceed. The project was aimed at bringing business and community sectors together.
 

The outcome was:

  • In excess of 13 sponsorships were provided with key sponsors recognised and included on exclusive jerseys ordered for coaching clinic.
  • Local and international media exposure, including mentions on Fox Sports and RAI International.
  • Strengthening connections into the Australian A-League and local media outlets including exposure to new franchises who have entered the A-League.
  • Increased enrolments for Western Sydney bred soccer clinic.

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